The front office or reception is an area where visitors arrive and first encounter a staff at a place of business. Front office staff will deal with whatever question the visitor has, and put them in contact with a relevant person at the company. Broadly speaking, the front office includes roles that affect the revenues of the business. The term front office is in contrast to the term back office which refers to a company’s operations, personnel, accounting, payroll and financial departments which do not interact directly with customers.
The front office receives information about the customers and will then pass this on to the relevant department within the company. The front office can also contact the marketing or sales department should the customers have questions. The company needs to give training to the front office manager as this position will come in contact with customers the most.